From prediction to incrementality: causal optimization for large-scale targeting and recommendation
Read the original at arxiv.org→arXiv:2608.10182v1 Announce Type: new Abstract: Large-scale targeting and recommendation systems are typically built around predictive scores fed into heuristic or local allocation. When the business goal is...
Original headline: "From Prediction to Incrementality: Causal Optimization for Large-Scale Targeting and Recommendation"
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- Aug 12, 04:00 UTC arXiv cs.LG lead source From Prediction to Incrementality: Causal Optimization for Large-Scale Targeting and Recommendation