Exploratory creative pre-ranking: hierarchical empirical-Bayes Thompson sampling for real-time creative optimization
Read the original at arxiv.org→arXiv:2610.36020v1 Announce Type: new Abstract: Dynamic creative optimization decides which creative of an ad to render for each request. Recent work places that choice before ad ranking, but relies on deterministic...
Original headline: "Exploratory creative pre-ranking: Hierarchical empirical-Bayes Thompson sampling for real-time creative optimization"
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- Oct 28, 04:00 UTC arXiv cs.LG lead source Exploratory creative pre-ranking: Hierarchical empirical-Bayes Thompson sampling for real-time creative optimization