ASCENT, reimagined by Jihwan Jeon, transforms Arc’teryx’s innovative outdoor identity into a luxury hospitality retreat set in North Vancouver. Merging performance-driven design with elegance, the project employs clean typography, earthy tones, and seamless materials to reflect both adventure and sophistication. Beyond visuals, ASCENT offers a cohesive experience, from immersive marketing materials to refined accommodations and guided excursions. It exemplifies how a brand can expand into new sectors while preserving its core ethos, combining nature and luxury in a groundbreaking way. @Abduzeedo Design Inspiration – Design Inspiration & Tutorials

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Filed under: Technotools - @ 31/01/2025 14:23